Swarovski Gemstones


I det følgende afsnit vil jeg komme igennem den anden del af den iterative Design Thinking - proces. Her vil jeg komme ind på point of view, Ideate, og Test. 

Derudover vil jeg komme ind på den hunch hele kollektionen er bygget op omkring. 



After working on our DART-analysis, we decided on a final hunch, which we called ‘On-life’.

We believe that the new trend will be that people consciously choose to be on-life.


Billeder fra Pinterest


How can we create a collection that embraces talisman and symbols for Swarovski Gemstones, that engages Thilde in the “On-Life” experience?


Definition of “On-life”: To be actively present in life. To experience life by interacting with our senses such as the feeling of touch, sound, and smell etc, rather than through the online world.

Visual inspiration

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Design Strategy

Our strategy of design has been created on the background of our POV, our moodboard, as well as a continued development of moodboards via collages. Based on these factors we have chosen to work with some specific design elements with two perspectives. One perspective focuses on various factors that activate the sense of sight and the other focuses on factors activating the sense of touch. We decided to focus on round and organic shapes to activate the sense of sight, using transparency and green tones to highlight the natural aspect. To activate the sense of touch, we’ve chosen to focus on 3D surfaces, something secret and an active aspect through physical movement and engagement.

In the figure below, we have illustrated these focus points.

Colour Symbolism

Green is a colour that’s more visible to the human eye than any other colour. It’s the most preferred colour, second only to blue. Green is the most prominent colour in nature, which makes it ideal as a background colour, when dealing with colours in interior decorating. This is because we’re used to seeing green everywhere around us. The natural green colour is calm and refreshing, with a balance of coolness and warmth from the undertones of blue and yellow. Although we often see green as the colour of peace and organics, it’s also widely associated with sickness and money.


White symbolises purity and neutrality. Doctors wear white smocks, brides traditionally wear white dresses, and a white fence around your garden the impression of a safe and happy home.

Cultural meaning: It’s the colour of death and mourning in some eastern cultures. This is seen especially in Japan, where white cloves are associated with death. In China, the colour is associated with old age, autumn, death, tragedy, virginity and purity. In Denmark and the rest of the western world, the colour symbolises purity, and is often used in weddings.